Digital Highlights

The digital experience is often the foundation of a campaign and it is driving the future of advertising and brand communication. I have overseen the development of extensive CMS sites, micro-sites, smart phone applications, email marketing, interactive games, social engagement campaigns, display advertising, rich media advertising and social media applications. Here are few highlighted projects:

Client: Henry Ford Medical Group – Henry Ford Health System
Project: “Find-A-Doc” Smartphone Application for Referring Physicians. Application allows for physicians to search by specialty or disease and offers texting, calling and email features for secured health information regarding referrals.
Role: Creative Director, Interactive Art Director and Strategist
Agency: DBA Worldwide
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Client: Henry Ford Transplant Institute
Project: Augmented Reality Split Liver Transplant Educational Tool
Link to live demo
Role: Creative Director, Interactive Art Director and Strategist
Agency: DBA Worldwide
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Client: Winshape Foundation
Project: “LoveIsHere.com” was an interactive site featuring aggregated and user-generated content. Site functioned as an extension of social networks and provided a personalized experience based upon a user’s Facebook relationship status and profile.
Role: Creative Director
Agency: DBA Worldwide
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Client: Northeastern University
Project: Digital Advertising Campaign and Microsite for their College of Professional Studies.
Role: Creative Director, Copywriter & Strategist
Agency: DBA Worldwide
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Client: Cincinnati Children’s Hospital
Project: Developed a new interface, CMS and strategy for their blog.
Role: Creative Director & Strategist
Agency: DBA Worldwide
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